Privacy policy

Privacy Policy

Last updated: 22 June 2026

This Privacy Policy explains how GoEaseAuto collects, uses, stores, shares, protects, and processes personal information when you visit our website, browse our online store, place an order, create an account, contact us, subscribe to marketing, or otherwise interact with GoEaseAuto.

GoEaseAuto is a South African online store that sells car-related accessories, emergency vehicle tools, and convenience products, including portable tyre inflators, portable battery jump starter kits, car vacuums, phone holders, emergency lights, and other vehicle accessories.

By using our website, placing an order, submitting personal information, creating an account, subscribing to marketing, or contacting us, you acknowledge that you have read and understood this Privacy Policy.

Where consent is required by law, you consent to the processing of your personal information as described in this Privacy Policy.

1. Responsible Party

For the purposes of the Protection of Personal Information Act, 4 of 2013, also known as POPIA, GoEaseAuto is the Responsible Party for the personal information that we collect and process.

Store Name: GoEaseAuto
Website: goeaseauto.co.za
Email: goeaseauto.help@outlook.com
Physical Address: 27 Willow street, Lenasia, JHB
Country: South Africa

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.

2. Purpose of This Privacy Policy

The purpose of this Privacy Policy is to explain:

  • What personal information we collect

  • How and why we collect personal information

  • How we use personal information

  • When we share personal information

  • How we protect personal information

  • How long we keep personal information

  • Your rights regarding your personal information

  • How you can contact us or lodge a complaint

We are committed to processing personal information lawfully, reasonably, transparently, and in accordance with applicable South African law.

3. Applicable Laws

This Privacy Policy is intended to comply with applicable South African laws, including but not limited to:

  • The Protection of Personal Information Act, 4 of 2013

  • The Electronic Communications and Transactions Act, 25 of 2002

  • The Consumer Protection Act, 68 of 2008

  • Any other applicable South African privacy, consumer, e-commerce, tax, and commercial laws

Nothing in this Privacy Policy is intended to limit or remove any rights that you may have under South African law.

4. Personal Information We Collect

We may collect personal information directly from you, automatically through the website, or through third-party service providers that help us operate our store.

The personal information we collect may include:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Delivery address

  • Order details

  • Products purchased

  • Products viewed

  • Shopping cart activity

  • Payment status

  • Refund or return information

  • Customer account details

  • Customer support messages

  • Reviews, ratings, photos, videos, or feedback you submit

  • Newsletter subscription details

  • Marketing preferences

  • IP address

  • Device information

  • Browser type and version

  • Operating system

  • Approximate location

  • Website usage data

  • Cookie information

  • Advertising and analytics identifiers

  • Fraud prevention information

  • Any other information you choose to provide to us

We only collect personal information that is reasonably necessary for legitimate business, legal, operational, marketing, delivery, payment, support, and security purposes.

5. Special Personal Information

We do not intentionally collect special personal information such as race, religion, health information, political opinions, biometric information, or criminal information.

Please do not submit special personal information to us unless it is strictly necessary for a specific lawful purpose.

If you voluntarily provide such information, we may process it only where permitted by law or where necessary to handle your request.

6. How We Collect Personal Information

We may collect personal information in the following ways:

  • When you visit or browse our website

  • When you place an order

  • When you create or use a customer account

  • When you add products to your cart

  • When you complete checkout

  • When you pay for an order

  • When you contact us by email, WhatsApp, phone, contact form, social media, or another channel

  • When you subscribe to our newsletter

  • When you respond to surveys, promotions, or campaigns

  • When you submit reviews, ratings, photos, or testimonials

  • When you interact with our adverts or social media pages

  • When cookies, pixels, analytics tools, or tracking technologies collect information automatically

  • When third-party service providers provide information necessary to complete an order, payment, delivery, return, refund, or support request

Where reasonably possible, we collect personal information directly from you.

7. Why We Use Your Personal Information

We process personal information for lawful and legitimate purposes related to operating GoEaseAuto.

We may use your personal information to:

  • Process and fulfil orders

  • Confirm your identity and order details

  • Process payments

  • Prevent payment fraud

  • Deliver products to you

  • Send order confirmations

  • Send shipping and tracking updates

  • Communicate about your order

  • Provide customer support

  • Respond to enquiries, complaints, returns, refunds, or warranty claims

  • Manage customer accounts

  • Improve our website and shopping experience

  • Analyse website traffic and customer behaviour

  • Personalise website content where applicable

  • Send marketing communication where permitted

  • Run promotions, discounts, competitions, or giveaways

  • Request product reviews or feedback

  • Protect our website, business, customers, and systems

  • Detect, prevent, and investigate fraud, abuse, or unlawful activity

  • Maintain business, tax, accounting, and legal records

  • Comply with legal and regulatory obligations

  • Enforce our Terms of Service, Return & Refund Policy, Shipping Policy, and other store policies

  • Protect our legal rights

8. Legal Grounds for Processing

We process personal information where we have a lawful reason to do so.

Our legal grounds may include:

  • You have given consent

  • Processing is necessary to perform a contract with you

  • Processing is necessary to process and deliver your order

  • Processing is necessary to comply with a legal obligation

  • Processing protects our legitimate business interests

  • Processing is necessary for fraud prevention and website security

  • Processing is necessary to respond to customer support requests

  • Processing is necessary to establish, exercise, or defend legal claims

Where we rely on consent, you may withdraw your consent at any time, subject to legal or contractual restrictions.

9. Shopify and Store Platform Processing

Our online store may be hosted and operated through Shopify and related Shopify services.

Shopify may process personal information on our behalf to help us:

  • Host and operate the online store

  • Display products

  • Manage checkout

  • Process orders

  • Manage customer accounts

  • Process payments or payment-related information

  • Detect and prevent fraud

  • Provide analytics

  • Support store functionality

  • Improve website performance

Information processed through Shopify may include your name, email address, phone number, delivery address, billing address, order history, payment-related information, checkout activity, device information, and website activity.

Shopify and its service providers may process or store personal information outside South Africa. Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place.

10. Payment Information

Payments on our website are processed through secure third-party payment service providers available at checkout.

We do not intentionally store your full bank card number, CVV, banking password, or banking login details on our own systems.

Payment providers may process information such as:

  • Name

  • Billing details

  • Payment method

  • Transaction amount

  • Transaction reference

  • Payment status

  • Fraud prevention information

  • Device and IP information

  • Chargeback or refund information

Your payment provider, bank, or payment gateway may also process your personal information according to its own privacy policy and security procedures.

11. Delivery and Courier Information

To deliver your order, we may share necessary personal information with courier and logistics partners, including Aramex or other courier providers used by GoEaseAuto.

This information may include:

  • Full name

  • Delivery address

  • Phone number

  • Email address

  • Order number

  • Parcel details

  • Delivery instructions

  • Tracking or waybill details

This information is shared so that your order can be delivered, tracked, and managed.

Please ensure that your delivery address and contact details are correct at checkout. Incorrect details may result in delivery delays, failed delivery attempts, returned parcels, or additional courier costs.

12. Aramex Shipping and Tracking

Where GoEaseAuto uses Aramex Store-to-Door delivery, your delivery information may be processed by Aramex for courier, tracking, delivery, and customer communication purposes.

Once your order has been packed and handed over or booked with Aramex, a waybill or tracking number may be created. This tracking information may be used to monitor delivery progress.

Aramex may contact you using the phone number or delivery details provided at checkout where necessary to complete delivery.

13. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, analytics tools, advertising tools, and similar technologies.

Cookies are small files stored on your device when you visit a website. They help the website function properly and improve your browsing and shopping experience.

We may use:

Essential Cookies

These are required for core website functions such as cart, checkout, login, payment, security, and website navigation.

Performance and Analytics Cookies

These help us understand how customers use our website, which pages are visited, how products perform, and how we can improve the website.

Functional Cookies

These help remember your preferences and improve the shopping experience.

Advertising and Marketing Cookies

These may help us show relevant adverts, measure advertising performance, retarget website visitors, and understand campaign results.

You can manage or disable cookies through your browser settings. However, some parts of the website may not work properly if essential cookies are disabled.

Where required by law, we will request your consent before using non-essential cookies.

14. Analytics and Advertising Platforms

We may use analytics and advertising tools such as:

  • Shopify analytics

  • Google Analytics

  • Google Ads

  • Meta Pixel

  • Facebook Ads

  • Instagram Ads

  • TikTok Pixel

  • Email marketing tools

  • SMS or WhatsApp marketing tools

  • Other advertising, analytics, or customer engagement platforms

These tools may collect or process information such as:

  • Pages viewed

  • Products viewed

  • Add-to-cart activity

  • Checkout activity

  • Purchases

  • Device information

  • Browser information

  • IP address

  • Approximate location

  • Advertising identifiers

  • Referral source

  • Engagement with adverts

This information helps us measure performance, improve marketing, understand customer behaviour, and show relevant adverts.

Third-party platforms may process your personal information according to their own privacy policies.

15. Direct Marketing

If you subscribe to our newsletter, opt in to marketing, create an account, place an order, or otherwise agree to receive marketing, we may send you promotional communication about GoEaseAuto products, special offers, discounts, new arrivals, abandoned cart reminders, and related updates.

Marketing may be sent by:

  • Email

  • SMS

  • WhatsApp

  • Social media

  • Online advertising

  • Push notification where applicable

You may opt out of direct marketing at any time by:

  • Clicking the unsubscribe link in an email

  • Following opt-out instructions in the message

  • Replying with an opt-out instruction where available

  • Contacting us at [Insert Email Address]

Even if you opt out of marketing, we may still send you important non-marketing communication about your order, payment, delivery, account, return, refund, warranty, or legal notices.

16. Abandoned Cart Communication

If you add products to your cart or begin checkout but do not complete your order, we may send you an abandoned cart reminder where permitted by law and platform settings.

This may include details of the products left in your cart and a link to return to checkout.

You may opt out of marketing-related abandoned cart communication where applicable.

17. Customer Reviews, Photos, and Testimonials

If you submit a product review, testimonial, photo, video, rating, or feedback, we may use, publish, display, edit, or share it on our website, social media, adverts, or marketing material.

We may display details such as:

  • Your first name

  • Initials

  • Review content

  • Product rating

  • Photos or videos submitted by you

  • General location if voluntarily provided

Please do not include sensitive personal information or private details in a public review.

By submitting a review or testimonial, you confirm that the content is truthful, lawful, and that you have the right to submit it.

18. When We Share Personal Information

We do not sell your personal information.

However, we may share personal information with trusted third parties where necessary for business, legal, operational, payment, delivery, marketing, security, or support purposes.

These third parties may include:

  • Shopify and website platform providers

  • Payment gateways and payment processors

  • Banks and fraud prevention providers

  • Courier and logistics companies

  • Aramex and delivery partners

  • Email, SMS, and WhatsApp service providers

  • Marketing and advertising platforms

  • Analytics providers

  • Customer support tools

  • Review platforms

  • IT and website service providers

  • Cloud hosting providers

  • Accountants, auditors, legal advisers, and professional service providers

  • Regulators, courts, law enforcement, government bodies, or tax authorities where legally required

  • Business transfer parties if the business is sold, merged, restructured, or transferred

We only share personal information that is reasonably necessary for the relevant purpose.

19. Operators and Service Providers

Where third parties process personal information on our behalf, they may act as operators under POPIA.

We aim to ensure that operators process personal information only as required to provide services to GoEaseAuto and take reasonable steps to protect personal information.

Examples of operators may include courier providers, payment gateways, email platforms, website hosting providers, analytics providers, and customer support tools.

20. International Transfers of Personal Information

Some of our service providers may process or store personal information outside South Africa.

This may include providers such as Shopify, cloud hosting providers, payment providers, analytics platforms, advertising platforms, and email marketing services.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the information is protected through appropriate safeguards as required by applicable law.

By using our website and services, you understand that your personal information may be transferred to and processed in countries outside South Africa.

21. Security of Personal Information

We take reasonable and appropriate technical and organisational measures to protect personal information against loss, damage, unauthorised access, unlawful processing, disclosure, alteration, or destruction.

These measures may include:

  • Secure website hosting

  • SSL encryption where available

  • Secure checkout systems

  • Access controls

  • Password protection

  • Fraud prevention tools

  • Limited access to customer information

  • Secure third-party service providers

  • Confidentiality controls

  • Regular review of store systems and processes

  • Reasonable administrative, technical, and physical safeguards

POPIA requires responsible parties to secure the integrity and confidentiality of personal information by taking reasonable technical and organisational measures to prevent loss, damage, unauthorised destruction, unlawful access, or unlawful processing.

No website, payment system, or digital platform can be guaranteed to be completely secure. However, we take reasonable steps to protect your personal information.

22. Security Breaches

If we become aware of a security compromise involving personal information, we will take reasonable steps to investigate, contain, and address the incident.

Where required by law, we may notify affected customers and the South African Information Regulator.

A security compromise may include unauthorised access, loss, damage, disclosure, destruction, or unlawful processing of personal information.

23. Retention of Personal Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

We may retain personal information for purposes such as:

  • Completing orders and deliveries

  • Providing customer support

  • Handling returns, refunds, complaints, or disputes

  • Processing warranty claims

  • Maintaining accounting, tax, and business records

  • Fraud prevention and security

  • Legal compliance

  • Enforcing our policies and legal rights

  • Defending legal claims

When personal information is no longer required, we will take reasonable steps to delete, destroy, anonymise, or securely store it.

24. Your Rights Under POPIA

Subject to applicable law, you may have the right to:

  • Ask whether we hold personal information about you

  • Request access to your personal information

  • Request correction of inaccurate, outdated, incomplete, or misleading personal information

  • Request deletion or destruction of personal information where legally permitted

  • Object to certain processing of your personal information

  • Withdraw consent where processing is based on consent

  • Opt out of direct marketing

  • Request information about third parties who have had access to your personal information

  • Lodge a complaint with the Information Regulator

To exercise your rights, please contact us at:

Email: goeaseauto.help@outlook.com

We may need to verify your identity before processing your request.

POPIA is administered by the Information Regulator, an independent body established under section 39 of POPIA.

25. Accuracy of Personal Information

You are responsible for ensuring that the personal information you provide is accurate, complete, and up to date.

This includes:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Delivery address

  • Payment information

  • Order information

GoEaseAuto is not responsible for delivery delays, failed deliveries, incorrect orders, or communication failures caused by incorrect or incomplete information provided by you.

26. Children’s Privacy

Our website and products are intended for customers who are 18 years or older, or customers using the website with the consent and supervision of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate consent.

If you believe that a child has provided personal information to us without proper consent, please contact us so that we can take appropriate steps.

27. Fraud Prevention and Risk Checks

To protect our customers and business, we may process personal information for fraud prevention, payment verification, order screening, and risk assessment.

This may include reviewing:

  • Order information

  • Payment status

  • Delivery address

  • Billing details

  • IP address

  • Device information

  • Transaction behaviour

  • Previous order activity

  • Chargeback history where applicable

If an order appears suspicious, fraudulent, or high-risk, we may delay, cancel, refund, or request additional verification before processing the order.

28. Legal Disclosure

We may disclose personal information where required or permitted by law, including to:

  • Courts

  • Regulators

  • Law enforcement authorities

  • Government bodies

  • Tax authorities

  • Consumer protection bodies

  • Legal advisers

  • Fraud prevention agencies

We may also disclose personal information where necessary to protect our rights, enforce our policies, recover debts, investigate fraud, respond to legal claims, or protect the safety of our customers, business, or the public.

29. Links to Third-Party Websites

Our website may contain links to third-party websites, apps, social media platforms, courier tracking pages, payment providers, or other external services.

We are not responsible for the privacy practices, terms, security, content, or availability of third-party websites or services.

When you leave our website, we recommend that you read the privacy policy of the third-party website or service you visit.

30. POPIA Information Officer

Where required, GoEaseAuto will appoint or identify an Information Officer responsible for privacy-related matters.

Email: goeaseauto.help@outlook.com

The Information Officer may be contacted for questions, access requests, correction requests, deletion requests, privacy complaints, or POPIA-related matters.

31. Complaints

If you believe that we have processed your personal information unlawfully or in a way that violates your privacy rights, please contact us first so that we can try to resolve the issue.

GoEaseAuto Contact Email: goeaseauto.help@outlook.com

You also have the right to lodge a complaint with the South African Information Regulator.

Information Regulator South Africa
Website: https://inforegulator.org.za
Email: complaints.IR@inforegulator.org.za

32. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated “Last updated” date.

The updated Privacy Policy will apply from the date it is published on our website, unless otherwise stated.

We encourage you to review this Privacy Policy regularly so that you understand how we process your personal information.

33. Contact Us

For questions, requests, complaints, or concerns about this Privacy Policy or your personal information, please contact us:

GoEaseAuto
Email: goeaseauto.help@outlook.com
Website: goeaseauto.co.za
Physical Address: 27 Willow street, Lenasia, JHB

34. Consent and Acknowledgement

By using our website, placing an order, creating an account, subscribing to marketing, submitting personal information, contacting us, or otherwise interacting with GoEaseAuto, you acknowledge that you have read and understood this Privacy Policy.

Where consent is required by law, you consent to GoEaseAuto processing your personal information in accordance with this Privacy Policy.

If you do not agree with this Privacy Policy, you should not use our website, place an order, subscribe to marketing, or submit personal information to GoEaseAuto.